Born Ruffians - Birthmarks

Source: Allmusic

The Toronto group are almost notorious for making their fans wait for their next album. Forming in 2002, it was then 4 years before their self-titled EP was released, another 2 before their debut album Red Yellow & Blue was released. This time, a 3 year gap has elapsed between 2010's Say It and this year's Birthmarks.

This time, they've moved on from their traditionally indie rock sound to a more considered sort of a sound. They're clearly playing around with their sound, fooling about with drum machines, vocal effects and distortion on Rage Flows. However, they still manage to maintain that intrinsically raw sound of their previous two albums; the plain lament of Needle's "I belong to no one" reminds one of the plaintive "oohs" that start off Little Garçon. Perhaps it's the minimal backing at the beginning and the voice of Luke LaLonde that manage to remind me of Fleet Foxes whilst I'm listening to it. Maybe that's just me. Needle is that type of song that every album needs to have. It's got the catchy chorus that anyone can pick up within 2 (minimum) listens; it's got the anthemic "A WAY" repeated several times for good measure; it's got the echoey, stadium-like backing vocals to emphasise the fact that you should and will like this song. It's got all of that and more; it's a pop song with an indie twist.

Source: Allmusic

Ocean's Deep is another one of those songs; one that offers a "deep" message put to a catchy pop tune. That wasn't meant to be sarcastic or sceptical, although it's been so overdone that it's hard not to be when you first listen to the song. As you keep pressing the replay button, though, the story portrayed in the song becomes more apparent (LaLonde's voice requires straining ears to decipher his lyrics). One particular lyric that stands out is "when she goes, she hopes you'll meet a woman who will fill those holes that she shot straight through you". It exemplifies the level of maturity that Born Ruffians have reached in their songwriting and lyricism. They've become much more direct in their style, not beating around the bush; they no longer need the minute-long intros to define them, as their songs are now able to speak for themselves.

In this, their third studio album, it's clear to see how Born Ruffians have refined and perfected their style, whilst delving into new areas altogether and still managing to sound like Born Ruffians. All of the songs seem to be uplifting and upbeat, and, whether it's the lyrics or the melody that achieve this, it's bloody working. I'm grinning like a fool at the computer screen and I'm being given funny looks. Fuck it, Born Ruffians make me feel warm and fuzzy inside, what you gonna do about it?

Rating: 7/10

Recommended Tracks:
Ocean's Deep
Needle
Golden Promises