Shura

Source: Allmusic

One of the (many/thousands/bajillions) of reasons why Shura is so admirable, both in her music and work ethic, is that she does everything herself. Not only does she sing, but she produces, remixes and shoots her own music videos; in a world where it's only too easy to ring up the expert to get the job done quickly and easily, it's astounding that she still has the energy left to write the damn songs. The west London gal has gained critical acclaim very quickly, not just from the BBC's Sound of 2015, but from fellow Shepherd's Bush pals Jungle, as well as Chloe Moretz and Huw Stephens. The world is currently awaiting the release of her debut album, which, if her recent tracks are anything to go by, will most certainly not disappoint.

There's a fabulous mystery to Shura in that she's everywhere and yet nowhere all at once. The swirling, gorgeous build of songs like Touch gradually fills the space, but the very low-key production and whispering beauty of her voice mean that it remains just on the edge of your consciousness whilst you're listening to it, and seeps gradually in to your awareness. She pops up for the first few seconds of her video for Touch, and then not a trace of her can be found for the rest of it. Her songs are almost gloriously introverted, just the kind of music that proper headphones were invented for. This is added to by the fact that she produces all of her songs in her bedroom, it's where, she says, 'they start out as little ideas and forays into craziness'. It adds that irreplaceable personal touch to her music that adds to the meticulous care taken over everything, and what draws us in.

Source: Allmusic

Just Once is, quite honestly, one of the best songs about one night stands that doesn't involve the phrases 'all night long', 'baby right there' or 'timber'. It's strikingly similar to Daughter's Amsterdam in that it's quite tragic in its depiction of the need for human company to break the monotony of unbearable loneliness. The rising synth motif and the tentative question 'have you ever been lost' is quite plaintive in its reverberating subtlety, but as it fades out it you're left feeling unfulfilled, in need of so much more. Unfortunately, the only song available to buy from Shura is Indecision, and it's far bolder and surer (haha, so punny) of itself than the other tracks. It starts off with a echoey, clear drum, swiftly followed by a very clear synth line that's lightly and briefly decorated with a beautiful falling phrase that's soon swallowed up by the vocals. It's put together so masterfully, and the lyrics are such a good example of master-crafted banality interwoven with emotional insight, you can't help but bop along.

Not only does Shura do her own tracks beautifully, she adorns other people's absolutely wonderfully. Well, more than adorn. Complete, really. Her collaborations with Hiatus (a.k.a. Cyrus Shahad) are the most astounding example of how two artists can work together to utilise the best of what the other has, not just to name drop. The close harmonies on Cloud City are - I don't know, I've used up all of the positive superlatives in my vocabulary. All I'll say is you have to hear it to believe it.

The delicate certainty with which Shura operates is worthy of much more attention than she has received so far. Her songs are arresting in their simplicity, and all I can say is that I want so much more from her before this year is out. Watch this space

Rating: 9/10

Recommended tracks:

Touch

We Can Be Ghosts Now (actually Hiatus ft Shura)

Just Once